The most effective way to engage with business owners.
Advisors who work in advanced markets need a methodology to help them differentiate and drive top line revenue. The BusinessKillers program is a unique, multi-purpose tool that uses short, emotional videos to take business owners through a compelling discovery process and motivate them to act. The vignettes illustrate the consequences of mistakes in planning; no vignette is longer than two and a half minutes.
BusinessKillers uses the art of storytelling to do three things quickly:
- Help attendees identify mistakes in planning and protecting their business.
- Magnify the problem and make them see who will be affected if they don't fix it.
- Position the advisor as the professional who can help them correct their mistake(s).
If you are using BusinessKillers as a presentation, the moderator follows a defined Outcome/Solution path so attendees can self-assess the individual level of risk around each of the six mistakes. And there is a complete version in the program specifically for female owners. The program can also be used one-on-one, only selecting a single topic to start a conversation with a client.
In any scenario, business owners do not want to learn about products. That's why there is no discussion of insurance product or financial services in BusinessKillers.
- "I know what my business is worth."
- "I'm too busy running the company."
- "That'll never happen to me."
- "There's plenty of time for that."
- "My business is my retirement."
- "You can't beat Uncle Sam."
All licensees get access to a wide variety of training, marketing and support materials. Here are sample postcards. These can be printed and mailed, emailed, embedded on your website... Click on any image to view.
"Business owners only fix big problems. That's why advisors need a simple way to help their clients quickly identify risk. Because even the best solution will be ignored if the problem isn't apparent." Michael J Mainardi
Centers of Influence
With BusinessKillers, advisors can establish strong affiliations with Centers of Influence: Banks, CPAs, Attorneys, P&C Agencies, RIAs, and Business Coaches. These professionals all have relationships with business owners and their clients must address these same issues. Centers of Influence are also keenly focused on growing their practice and customer retention. Co-hosting a Business Owner Summit or other similar event is a great way for them to demonstrate value and create a new source of revenue.
BusinessKillers is also CPE approved for CPAs in every state.